Because it’s a refreshing cocktail pick-up for your lips. Part of the London Madness collection, this shade of Chanel’s Rouge Allure lipstick is a beautiful vibrant clear warm red. It has a sheer smooth texture with no shimmer which means you can wear it as a subtle tint or layer it for more coverage. If you want to try red lipstick but find most shades too scary or fake looking, try dabbing Enthusiast onto your lips with your finger tip for a juicy face-brightening pout. It’s a great excuse to try the smooth push and click mechanism of a Rouge Allure lipstick case, which is as satisfying as shutting the door of a sports car (and more affordable). Chanel, London Madness Collection, Rouge Allure Lipstick, shade “Enthusiast” £13.50